Saturday, April 26, 2008

"Natural" juices and energy drinks are not what you think

Many people hope to get some or most of the fruits and vegetables they need from so-called "natural" juices. Not so fast!

Did you know that 98 percent of liquid nutritional products on the market are pasteurized? Pasteurization uses high heat to kill bacteria and harmful microorganisms but at the same time substantially alters or deactivates the majority of good, naturally occurring "live" nutrients and enzymes!

Some manufacturers go as far as to say their product is not pasteurized although prior to combining the products individual juice ingredients each ingredient is pasteurized prior to being made into a juice or supplement.

Many of these so-called "natural" juices contain ingredients from "juice concentrates" or "puree concentrates" using heat or a vacuum, which also denatures the nutritional integrity of a fruit or berry. And some of these juices contain only 10 percent or less of the actual key ingredient promised on the label.

What about hot selling energy drinks? The truth is most of them are absolutely loaded with high fructose corn syrup and synthetic caffeine-and there's not much "natural" about those ingredients.