Today, consumers are becoming more aware of the dangers of junk food and fast food. Obesity rates are at their highest levels ever and conditions such as type 2 diabetes, high blood pressure and high cholesterol are showing up in young children. The pressure is mounting as bans on Trans Fats are now being passed into law. Super markets are overflowing with unhealthy processed foods that are sold for taste and not for nutritional value.
Parents across the country are insisting that schools shift to healthier foods and more exercise for the kids. People everywhere are searching for answers and looking for what they need from of unhealthy food supply. Their is a need for healthy, convenient whole foods that can replace the junk food and fast food in their lives. This will prove to be the largest mass consumer shift that we've seen in decades because it involves a product that everyone uses every day..... FOOD.
Check out this report to understand the severity of the problem.
