Children have 'fortified' juices, cereals, cereal bars, and even fluoridated 'nursery water'!
What these ad campaigns don't show is no matter how fancy these products are dressed up and displayed, they are still dead, processed foods that may contain harmful ingredients like hydrogenated oils, preservatives, and neurotoxins.
There is something to be said for using plants and foods in their whole forms. It's very hard to improve on a diet of whole foods and herbs. Well-nourished bodies and minds enjoy balanced hormones and hearty immune systems. Eat your required amounts of fruits and vegetables everyday. If you are not able to because of your active lifestyle consider getting live whole food nutrition from real organic whole food supplements.